Tagline, messaging and look and feel for Explore Kneehill tourism, in Alberta’s Kneehill County (east of Calgary).
We wanted this campaign to really speak to the aspects of Kneehill County that are so attractive to visitors – the rural way of life, a quieter, slower pace, friendly people, diverse attractions and activities, and unique and stunning landscapes.
As the tagline “Take your time.” suggests, all the above are here and
ready to be experienced, at whatever speed or in whatever timeframe a visitor wishes. As well, “Our place, your pace” helps demonstrate local pride in the area. Additional support copy helps reinforce the idea that nothing here is rushed, but truly waiting to be slowly appreciated.